Tesco Homeplus Virtual Subway Store In South Korea

Tesco homeplus in south korea has opened what it claims is the world s first virtual store in seoul subway following an initial trial in july.

Tesco homeplus virtual subway store in south korea. When grocery chain tesco wanted to expand their market share in south korea they came up with a brilliant idea. Tesco s south korean network of shops called home plus have grown to become the country s second largest supermarket after e mart since launching in 1999 but number two is never enough for. Consumers with a smart phone could download an app then scan a quick response qr code to order grocerys in a virtual shopping cart. Tesco homeplus is expanding the trial of its award winning virtual stores to more than 20 bus stops in south korea giving busy commuters the opportunity to do their grocery shopping on the go the new stores follow the launch of the world s first virtual store opened by tesco in seoul last year.

So here is the idea. Tesco homeplus opened a virtual grocery store in a south korea subway station where users shop by scanning qr codes on their smartphones. A virtual grocery store in the subway in south korea a supermarket chain called homeplus tesco couldn t build supermarkets fast enough. After trying out the virtual store kim.

Because the people in south korea work long. Tesco homeplus in korea created a virtual store in the subway where commuters can buy their groceries out of a virtual wall. Tesco has 409 stores in south korea and employs 25 000 staff. In south korea people spend a lot of time commuting and they don t really have much time nor will for super market shopping.

So they decided to set up virtual stores in the subway. In a campaign designed by the seoul branch of advertising.