Interactive Out Of Home Advertising

As people were tweeting with a hashtag.

Interactive out of home advertising. The oldest advertising format has seen significant changes. Interactive out of home advertising. Dooh digital out of home advertising has changed the face of outdoor advertising worldwide. Out of home media advertising is focused on marketing to consumers when they are on the go in public places in transit waiting such as in a medical office and or in specific commercial locations such as in.

This gives the advertisers the ease in managing the change of ads. So whether you re in times square or vegas. During pre production interactive digital out of home ooh advertising app builds will commonly have a lot of iterations and overall can take several weeks to develop. But selfies represent only one way that outdoor digital displays are becoming more interactive.

I was of course at disney world and i was watching a parade. Network scale and hardware traditionally interactive dooh campaign was confined to a couple of panels but improvements in technology and networks mean interactive can now. By jeff tan vp of strategy posterscope usa. But the wallscapes one of the things i think that s interesting about them if i understand it right is that they can be pretty interactive.

The out of home industry is set to evolve more rapidly over the next 18 months. Digital billboards offer more dynamism high relevancy to the viewers in comparison to traditional ooh.