Digital Out Of Home Advertising

Primedia outdoor proudly supports oursecondchance the world s biggest digital ooh campaign to date.

Digital out of home advertising. According to the advertising association warc expenditure report dooh claimed a 31 share of total out of home adspend in 2015 set to rise to 40 in 2017. Today with the emergence of digital out of home dooh advertising digital marketing has become the face of this era. Now these traditional forms of advertising seem like a distant past. Also known as out of home media or outdoor media ooh advertising is about messaging to consumers when they are in public places commuting to work waiting e g.

Digital out of home advertising seems to be a cost effective way for promoting or marketing any brand or product. Because data used in the out of home space is anonymized digital out of home is being used as a friendlier safer alternative for reaching masses of people with impressive exciting visual ads. It may be time for marketers to consider incorporating digital out of home dooh advertising into their marketing mix. In elevators and in specific commercial locations.

In a survey published by marketing sherpa in 2017 consumers rated outdoor advertising as more trustworthy than all digital advertising formats. Primedia outdoor joined many other out of home media owners from across the world in support of the new global digital out of home dooh campaign from the world out of home organisation woo. The advent of this highly impressive and effective dooh advertising technology uses digital screens and signages for offline outdoor advertisements. Out of home ooh advertising is traditional i e.

Non digital and non programmatic outdoor advertising. Indeed with developments in consumer geolocation and time data dooh which refers to the use of digital media for out of the home marketing for example digital billboards and signage is truly coming of age. Usage of billboards and displays for brand promotion is a less expensive way of advertising than tv radio newspapers and other mediums. Digital displays with interactivity creativity and engagement value for the audience at high audience traffic hub spots could be valuable assets to the brands.

Is booming hitting what the interactive advertising bureau said was a record high in 2018 of 7 4 billion. Aug 22 2020 super market research via comtex the global digital ooh advertising market is expected to grow at a cagr of 10 8 during 2020 2025. Read more aug 12 2020. Digital out of home has changed the face of outdoor advertising and the future s looking bright for this transformative medium.