Digital Out Of Home Advertising Examples

A current prime example is the growing market of digital out of home placement.

Digital out of home advertising examples. Non digital and non programmatic outdoor advertising. The out of home ooh advertising sector has undergone a huge technology driven transformation in recent years which has unlocked new and exciting ways for brands to connect with consumers. Digital out of home has changed the face of outdoor advertising and the future s looking bright for this transformative medium. According to the advertising association warc expenditure report dooh claimed a 31 share of total out of home adspend in 2015 set to rise to 40 in 2017.

For example about 4 900 digital billboard displays have been installed in china and the us. Because data used in the out of home space is anonymized digital out of home is being used as a friendlier safer alternative for reaching masses of people with impressive exciting visual ads. Billboard advertising is a traditional ooh advertising format but there has been significant growth in digital ooh digital billboards and place based networks in recent years. Content marketing is a type of digital marketing that focuses on creating and distributing content for a target.

Traditional roadside billboards remain the predominant form of ooh advertising in the us with 66 of total annual revenue. Digital out of home media or dooh media refers to digital media that appears in environments accessible to the public. In elevators and in specific commercial locations. Digital marketing certainly encompasses all online marketing activities.

The static billboards of the past are increasingly being replaced by dynamic digital signs that update in real time and are activated by mobile devices or connected cars pointing to how the integration of digital technology with out of home ooh advertising unlocks interesting opportunities for marketers. This includes digital billboards and outdoor signage as well as networks of screens found in businesses like malls and healthcare providers. Also known as out of home media or outdoor media ooh advertising is about messaging to consumers when they are in public places commuting to work waiting e g. Here are the main types of digital marketing you should consider for your business.

The idea of digital out of home advertising is a modernized version of old age outdoor offline advertising with integrated digital elements for better exposure reach and engagement. Out of home ooh advertising is traditional i e. In a survey published by marketing sherpa in 2017 consumers rated outdoor advertising as more trustworthy than all digital advertising formats. Digital displays with interactivity creativity and engagement value for the audience at high audience traffic hub spots could be valuable assets to the brands.